June 28th 2017
THE 405 MEETS AMIR OBE
The 405 meets Amir Obè. "It's a process to mature with a body ofwork."
"It's just an exciting time forus to keep being creative."
There's no time to stop and celebrate your wins when there's still more work to be done.
Amir Obè hasn't even had time to hang his first ever plaque; a milestone he reached for hiswork on Drake's If You're Reading This It's Too Late, which eventually went double platinum. He just hasn't been home.
The Detroit artist is on the road, travelling between a tour through Europe and festival slots in Toronto in support of his own recent projectwhen he dials in from the freeway. After the release of his carefully executed None of the Clocks Work EP, things have continued to move organically for the rising star.And that was always the plan.
Iwas sifting through Instagram and saw that you posted your first plaque with a shoutout to The Boy. So where is that hanging?
I didn't get to hang it yet, because I haven't been home but there are so many options to choose from. So, I'll find a good spot forit.
Youalso have a few other big things happening. We're halfway through the year, which means the first half Best Of lists are popping up and music from your recent EP Noneof the Clocks Work has made a few lists. What do those types of accolades mean to you?
It just keeps me going and it's refreshing to hear that people are digesting it. There are new listeners every day so it's great thatthe momentum has continued on even though I dropped the project earlier in the year. I'm satisfied by it. Before I was still fairly new to listeners. I had a core fan base but every day, we're picking up new listeners and they're interpreting the music andapplying it to their own lives. And living with it. That's why, when I put this project out, I just wanted them to live with it and digest it fully. It was an organic project, so I'm just happy with that. People are gravitating towards it and they're understandingthe sonics and the vision of everything. We're just now trying to figure out the visuals and the production for shows. It's just an exciting time for us to keep being creative.
You'requite open with the fact that you enjoy being a part of Def Jam, because they pride themselves on being so authentic and so do you. We were really able to see that with this EP from the theme of the project to the artwork behind it. What has been the biggestlesson you've learnt about your creative instincts after being given the freedom to run with your vision?
The process has always been very homegrown. There's always a leap happening from project to project, I'd say. Me and my producer honein and, not outdo our last project, but just it's a discovery process. This time around, I feel like the vision is more clear than it's ever been. And there are more resources and more people that support what we're doing and help getting it out there. It'sdope to have an extended hand in the way the music is presented. It's a process to mature with a body of work and experimenting. The greatest gift for me is just maturing and growing and having an outlet to express that.
Nowthat you did get such great feedback from it, how did that inspire you to move forward and what creative space would you say you're in right now?
I have high self-clarity and I'm very inspired from travelling and being overseas. I have new outlooks and perspectives just beingaround different types of people that are actually listening and giving me a lot of new content that I can put into the album. Like, new conversations and new experiences. It's a good place. The greatest reward is just being amongst the people. After shows,I just love going and interacting with them. It's not just like, I'm here to do a show and thanks for the money. The conversations that happen afterwards are the highlight of the show and just learning how the music impacted people or learning how they hearit. They may have their own interpretations of what I'm speaking on.
Howwill you take that and implement it into what's next?
I always approach music the same way. I go back to Detroit and vibe out and just experiment and record freely. It's not a big-timestudio moment with other people's opinions. It's really just me going home and being with the people I'm close to and just making the best product possible. When I feel like it's right, that's when we take it to where there's structure.
Youhave a pretty big tour coming up as well, so what are you looking forward to when it comes to the rest of the year?
I haven't done a real tour or any real shows since my project released in the States, so just touching the U.S fans, it's going tobe a different world than Europe was. I'm just excited to see how the turnout is and seeing my fans in all the cities I love going to to perform.