Kanye's 'Life of Pablo' Tour Merch Nominated For 'World's Best Design' Award

Kanye's 'Life of Pablo' Tour Merch Nominated For 'World's Best Design' Award

Bet Pablo's doing the humble brag over this one. 

On Wednesday, London's Design Museum announced the nominees for the Beazley Design of the Year award, which seeks to honor the world's best designs in six separate categories: architecture, digital, graphics, fashion, product and transport. Last year the award for fashion was won by IKEA's flatpack refugee shelter. But this year? This year, the nominees include Nike's revolutionary "Pro Hijab", Levi's partnership with Google, which made an interactive trucker jacket, and, oh yeah, Kanye West's Life of Pablo tour merch.


"From August 19th – 21st, 2016, Kanye West in partnership with Bravado, opened 21 pop-up shops in various locations around the world to sell products tied to West’s latest album, The Life of Pablo," The Design Museum wrote on their website. "This was the first simultaneous, global pop-up event, spanning the U.S, Europe, Africa, Australia and Asia. Each temporary store carried a broad line of Kanye’s Pablo merchandise as well as limited edition designs exclusive to that city. The venues were announced 24 hours before they opened in each city, with the British pop-up located in Old Street."

All of the nominated designs will be on display at the Beazley Design Museum from October 2017 through January 2018, when the winner will be announced.

via Billboard



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